Everyone who owns a business needs goals to help them move forward, to get motivated, and to maintain the success of their business. Envisioning those goals is easy. Setting the right goals for you and your business is harder. Achieving those goals is even more difficult.

The Creative’s Roadmap is a results oriented course in which you’ll identify the goals that make sense for you and your creative business. You’ll receive an easy to follow framework for defining concrete objectives, developing strategies to achieve them detailing the specific steps that you’ll need to take to fulfill the goals you set. Upon completion of the course, you’ll have created a comprehensive plan for your immediate and long term futures, with genuine confidence in your ability to get the right things done to take your creative business where your want it to be.

In this course

  • You’ll explore the four different kinds of goals for creative businesses.
  • You’ll identify goals for your business that matter to you.
  • You’ll master a proven five-step approach to developing a detailed plan to make those goals real.
  • You’ll learn what SMART goals are and how to turn your business goals into objectives that drive you to action.
  • You’ll develop strategies to achieve your goals and detail the steps to take to reach them.
  • You’ll explore tips and tools to help you stay on track to reach our goals.

Your Instructor

James Szuch

James Szuch is passionate about empowering creatives to transform their creativity into successful, profitable businesses. Through classes, workshops, and coaching, he is dedicated to ensuring that creatives have the knowledge and skills to shape their businesses to meet their financial, personal, and creative goals.

James has extensive experience building and advising businesses in a variety of industries including including banking, financial services, law, retail, manufacturing, transportation and healthcare. He has worked closely with the the Nashville Fashion Alliance’s on a number of programs including their flagship business accelerator. This program worked with a dozen new and existing businesses to identify their unique revenue potential as well as the resources their businesses require to become a success. James also works with the Arts and Business Council of Greater Nashville on the Periscope Program — a six-week intensive training opportunity that empowers working artists to see their vision through an entrepreneurial lens. James mentored artists participating in that program and has worked with a number creative professionals to help build successful businesses.

James currently teaches creative entrepreneurship at the O’More School of Design at Belmont University. He has been a member of the faculty of the Keller Graduate School of Management, Northern Kentucky University and the University of Cincinnati. He holds a degree in Computer Science from Allegheny College, a JD from the University of Pittsburgh School of Law, and an MBA from Carnegie Mellon University.