Four Types of Goals For Creative Businesses

Goals

Reading Time: 4 minutes As the calendar turns over, people often turn their thoughts to what they want to achieve in the new year. What do you want to achieve this year? What do you want to accomplish in your creative business this year? When I meet with a new client, I always start with a conversation about goals. […]

Should Your Brand Take a Stand?

Take A Stand

Reading Time: 4 minutes Should your creative brand take a stand? I am confident you have a stand on many issues about which people are talking. But does your creative business have a stand on those issues? Should it? A new report by the PR firm Edelman, addresses that question, looking into the behaviors of “belief driven” consumers. This […]

I’m heading to Belmont University!

Belmont University Building 2

Reading Time: < 1 minute When, in February of this year, I learned that O’More College of Design was merging with Belmont University, I experienced mixed emotions. On the one hand, I knew that the school that I loved would cease to exist in its current form and that brought a degree of sadness. On the other hand, I knew that […]

Nisolo CEO on Measuring Their Impact

Reading Time: < 1 minute One of the things that impress me about creative makers is their desire to have a positive impact on the world. They don’t just want a successful business, they want a successful business makes a difference. In classes, workshops, or when working with individuals, I often bring up Nisolo as an example of how creative makers […]

Marketing Speak Explained: A Lexicon for Artists

Reading Time: 2 minutes   What is Marketing? Marketing, like any other profession, uses an extensive technical vocabulary. While that vocabulary makes it possible for marketing professionals to communicate quickly and effectively, it can create challenges people who aren’t marketers to understand. That vocabulary has also arisen through decades of application to large consumer products businesses and mapping those […]

The Seven Percent Solution

Reading Time: 3 minutes In the creative economy, the label “Made In America” is frequently an important element of the brand. The artists and artisans with whom I work, and who are making their art and their products in their studios or workshops, are definitely making in America. Most of the fashion brands with which I am involved proudly […]

Nashville Fashion Alliance Economic Impact Release Replay

Reading Time: < 1 minute Last week marked the release of the Nashville Fashion Alliance’s Economic Impact study. I’ve written about the highlights and provided my take on what this means to our growing fashion industry. But you don’t have to take my word for it… You can watch the replay of the live event. You can also read the news coverage […]

Nashville Fashion — A $5 Billion Industry Poised for Growth

Reading Time: 3 minutes Near the top of the list of things that I tell my students is this: A good argument is one that you can make with a straight face. A better one is supported by data. For well over a year, the members and leaders of the Nashville Fashion Alliance have been making the argument that […]

An Artist Guide to Pitching Your Art — (Part Two)

Reading Time: 6 minutes If you had someone’s attention for a few minutes and you wanted to get them interested in your art, what would you tell them? I recently posted the first in this series on pitching your art — being able to tell people what it is that you do and why what you do is different […]

Reflections on the Reclamation

Reading Time: 3 minutes I had the opportunity to attend the Reclamation the other night. This event was a co-benefit for Goodwill Industries of Middle Tennessee and the Nashville Fashion Alliance. Odd as it may sound, the behemoth of retail thrift stores teamed up with the vanguard of the cutting edge fashion community to create an event that incorporated […]